Am I missing something?

Duane Reade is acting like this new location above Trader Joe's is on par with clear Pepsi or the return of Jesus. I can literally see two other Duane Reades standing outside the new one. 

The yellow mark is the new spot. Notice two other locations immediately next to it, and four others in the area.

So, why the song and dance? Literally, they had people in tuxedos doing coordinated dances to the celebrate the grand return of... Advil and condoms? Well, thanks for the free chips; they were DeLish!